novembre 20, 2007
The crowd packed on the sidewalk of rue du Faubourg-Saint Martin surprised all. French outdoor brand Aigle invited 1300 guests to the launch of its new ad campaign on November 8. We were then asked to trade our shoes for rain boots by Aigle. A limited edition for this very special cocktail "les pieds dans l'eau" as the flyer said. Indeed ! We had to step ankle deep into a puddle to get to the open bar. Fresh grass, autumn leaves and a lonely tree added a sense of nature to the room surrounded by giant photographs. Creative Director Remy Babinet and Paul Wakefield signed the new campaign and Aigle's Gideon Day is behind this hot (and wet) party. My friend freaked for her Prada high heels but it seems that Aigle achieved fashion credibility that night.
novembre 11, 2007
Now that it is cold and grey, it is time to remind you that plastic bottles can have a second life. 14 of them can be transformed into a warm jacket. Look for "Ecosensor" fibre for hands and head gear, available at Nature & Découvertes. A new technique makes it possible to recycle this high quality textile for ever.
Well, sorry it took so long for me to get back to you about the Arcat charity sale. Here is what you could have purchased : André shoes designed by Antik Batik's hype stylist. My friend Stéphanie left with a Chanel brooch for 70 euros. My own shopping included Veja baby sneakers, Ideo baby stuff (both made from organic cotton) and fairtrade & organic tea from Sri Lanka in a tin box designed by Atelier LZC. I didn't even know they did that. As Vips, we had the chance to drink Champagne and have a bite thanks to ethical "Traiteur Té". It's a hard life for some of us.